Marketers have many resources at their fingertips; and more complexity than anyone could have imagined. Not only are marketers faced with aggregating multiple sources of disparate data sets, understanding what it all means and accurately measuring the impact of campaigns, they're doing it against a constantly evolving consumer path to purchase and increasingly fragmented media environment. To say “it’s complicated” would be an understatement.  The IRI Growth Summit is a three-day confe...